Hipster Killer Jake Gyllenhaal in The Shoes' "Time to Dance"

Jake Gyllenhaal's dark side grasped us in Donnie Darko and his most recent role in French electro-pop band The Shoes' short film/music video for "Time to Dance" isn't much of a departure from his bunny suit wearing house burning days.



Directed by Daniel Wolfe, the 8-minute pyscho-thriller takes us through Jake's East London killing spree as he attacks Dalston hipsters at intimate after parties, raging house parties and raving nightclubs. The bloody violence and Jake's intense close-ups are juxtaposed with a wide shot of serene white snow fields and seagulls gracefully flying all around him.



You gotta love a music video turned short film, a very scary yet still somehow very sexy Jake Gyllenhaal and a pop-filled dance tune!

CFDA Names Johnny Depp a Fashion Icon

Johnny Depp has long been a super hottie and an amazing actor but his quirky sexy style has now also deemed him a Fashion Icon according to CFDA.



NY Mag kids with the headline "CFDA to Finally Award Johnny Depp for a Lifetime of Wacky Hats and Watch Chains" but we all know we like just about everything this dude does or wears so it's only appropriate he'd be the first man to receive this honor.

Nominees and honorees have been announced with great anticipation for the 2012 CFDA Fashion Awards on June 4 in New York City.

Les Ateliers Ruby Helmets: Good Looks and Safety for Everyday Heroes and Heroines

Les Ateliers Ruby presents Ruby, a brand of motorcycle accessories promising "good looks and safety for everday heroes and heroines."

Inspired by Steve McQueen, "The King of Cool," Ruby's first collection includes THE BELVEDERE, a helmet designed with a contemporary nod to retro American and Japanese Science Fiction.



L'Usine is currently carrying THE BELVEDERE in a variety of colors and styles so come in "Heroes and Heroines!"

Womens Spring/Summer 2012 is here with new TROIS FILLES!

Come in this week to get the ultimate L'Usine look with new

Trois Filles

Spring/Summer 2012