Hipster Killer Jake Gyllenhaal in The Shoes' "Time to Dance"

Jake Gyllenhaal's dark side grasped us in Donnie Darko and his most recent role in French electro-pop band The Shoes' short film/music video for "Time to Dance" isn't much of a departure from his bunny suit wearing house burning days.



Directed by Daniel Wolfe, the 8-minute pyscho-thriller takes us through Jake's East London killing spree as he attacks Dalston hipsters at intimate after parties, raging house parties and raving nightclubs. The bloody violence and Jake's intense close-ups are juxtaposed with a wide shot of serene white snow fields and seagulls gracefully flying all around him.



You gotta love a music video turned short film, a very scary yet still somehow very sexy Jake Gyllenhaal and a pop-filled dance tune!

CFDA Names Johnny Depp a Fashion Icon

Johnny Depp has long been a super hottie and an amazing actor but his quirky sexy style has now also deemed him a Fashion Icon according to CFDA.



NY Mag kids with the headline "CFDA to Finally Award Johnny Depp for a Lifetime of Wacky Hats and Watch Chains" but we all know we like just about everything this dude does or wears so it's only appropriate he'd be the first man to receive this honor.

Nominees and honorees have been announced with great anticipation for the 2012 CFDA Fashion Awards on June 4 in New York City.

Les Ateliers Ruby Helmets: Good Looks and Safety for Everyday Heroes and Heroines

Les Ateliers Ruby presents Ruby, a brand of motorcycle accessories promising "good looks and safety for everday heroes and heroines."

Inspired by Steve McQueen, "The King of Cool," Ruby's first collection includes THE BELVEDERE, a helmet designed with a contemporary nod to retro American and Japanese Science Fiction.



L'Usine is currently carrying THE BELVEDERE in a variety of colors and styles so come in "Heroes and Heroines!"

Womens Spring/Summer 2012 is here with new TROIS FILLES!

Come in this week to get the ultimate L'Usine look with new

Trois Filles

Spring/Summer 2012

New UK Brand for the L'Usine Man: UNIVERSAL WORKS

We are pleased to welcome UK brand, UNIVERSAL WORKS, to L’Usine for Spring/Summer 2012!

With a focus on cut and craftsmanship, Universal Works’ influences come from the British working and outdoor sensibility while embracing sustainability with the use of natural and dead stock fabrics.

Looking good, feeling good!

Erykah Badu Causing a Stir in Kuala Lumpur

Not only was there a last-minute date change for the upcoming Erykah Badu show in Kuala Lumpur, Malaysia, from Tuesday, February 28, to Wednesday, February 29, but complexities ensued when The Star chose to publish this photo of the singer with images of the word "Allah" on her body which "offended the religious sensitivities" of Muslim groups.



The Star have offered an apology and from the apparent pleas from the promoters, Pineapple Concerts, on Twitter with requests to get the hashtag #MsiansWantErykah to trend, there is some hope that the Malaysian Government officials will allow the show to go on.

Ms. Badu just celebrated a birthday on February 26 so hopefully she'll get a chance to share her merriment with the 3,000 KL fans eagerly anticipating a positive outcome as a result of The Star's negligent oversight.

UPDATE: The show remained cancelled.

Follow us on TWITTER and WIN a pair of SAIGON HEAT tickets!

Follow us on Twitter @lusinespace (twitter.com/lusinespace) and you could WIN A PAIR OF TICKETS to see Vietnam's first professional basketball team, SAIGON HEAT, play against the Chang Thailand Slammers on Sunday, February 26, at Tan Binh Stadium, HCMC!

SAIGON HEAT! SAIGON HEAT! SAIGON HEAT! SAIGON HEAT! SAIGON HEAT!

JUST IN: NEW ARRIVALS FOR MEN!

By now everyone has returned to the Saigon hustle after Tết, so come by to catch up with friends over Sweet + Sour cupcakes and check out our NEW MEN SPRING/SUMMER 2012 ARRIVALS available THIS WEEK!

Along with the arrival of some new brands, long-time favorite- MARSHALL ARTIST- continue to provide quality tailored looks for the modern man who remains stylish wherever he goes from urban city streets to resort chic!